flavour of the month


flavour of the month
n
the current favourite or fashionable per-son or thing. An expression which usu-ally expresses a scathing or critical attitude to fads or ephemeral popular-ity. (It derives from the use of the phrase in advertising ice cream in the USA in the 1950s and 1960s.)

Contemporary slang . 2014.

Look at other dictionaries:

  • flavour of the month — ► flavour of the month a person or thing that is currently popular. Main Entry: ↑flavour …   English terms dictionary

  • flavour of the month — (informal) ALL THE RAGE, the latest thing, the fashion, in vogue; informal hot, in; Brit. informal, dated all the go. → flavour * * * flavour of the month phrase something or someone that is very popular for only a short time She is ver …   Useful english dictionary

  • flavour of the month — something or someone that is very popular for only a short time She is very much flavour of the month in Hollywood …   English dictionary

  • flavour of the month — a person or thing that is currently popular. → flavour …   English new terms dictionary

  • (the) flavour of the month — British & Australian, American & Australian someone or something that has suddenly become very popular, but may not remain popular for long. Role playing games are suddenly the flavour of the month …   New idioms dictionary

  • flavour — (US flavor) ► NOUN 1) the distinctive taste of a food or drink. 2) a quality reminiscent of something specified: balconies gave the building a Spanish flavour. 3) chiefly N. Amer. a flavouring. 4) Physics a property of quarks with values… …   English terms dictionary

  • The Dooleys — Origin United Kingdom Genres Pop, MOR Years active 1967–1991 Labels GTO, Epic, R n R …   Wikipedia

  • flavour — [[t]fle͟ɪvə(r)[/t]] ♦♦♦ flavours, flavouring, flavoured (in AM, use flavor) 1) N VAR The flavour of a food or drink is its taste. This cheese has a crumbly texture with a strong flavour... I always add some paprika for extra flavour. ...drinks of …   English dictionary

  • flavour — /ˈfleɪvə / (say flayvuh) noun 1. taste, especially a characteristic taste, or a noticeable element in the taste, of a thing. 2. a flavouring substance or extract. 3. the characteristic quality of a thing: a book which catches the flavour of the… …   Australian English dictionary

  • flavour — I UK [ˈfleɪvə(r)] / US [ˈfleɪvər] noun Word forms flavour : singular flavour plural flavours ** 1) a) [countable] the particular taste that food or drink has a nutty/spicy/bitter flavour a distinctive/delicate/subtle flavour have a flavour: The… …   English dictionary